Peter Oldham photo Heidrun Löhr |
The Australia Council’s Audience and Market Development and Arts Development divisions have jointly funded Performing Lines to organise the provision of high quality promotional video material for independent performing artists and groups.
Performing Lines has established and will oversee a small video production facility, based in Sydney, but available to artists and companies nationally. This facility will co-ordinate the services of Peter Oldham.
The video production unit consists of a Sony DSR-250P 3 chip digital camera along with a Final Cut Pro Edit Suite operated on an Apple Macintosh G4-500 Dual Processor Computer. Peter will have the use of this equipment and, for a reasonable fee, offer his services to artists and companies to coincide with the first production and/or tour of their new works
Says Performing Lines’ Director Wendy Blacklock, “Most independent artists allocate small amounts of their budget towards the production of some print and video material. Some establish websites and produce CD-ROMs. However, too often, their efforts are undermined by the fact that they did not produce good enough material in the first instance—particularly videoed footage of their productions. With an increased emphasis on marketing Australian arts internationally and the need for an historical record of the innovative work being produced, this service will assist in redressing this imbalance.”
What this offers to the performance community is freedom from the costs of hiring camera and editing equipment. Because they only have to pay for labour, this represents a key reduction in costs and already, according to Peter, artists are making good use of the service. RT
RealTime issue #41 Feb-March 2001 pg. 12
© RealTime ; for permission to reproduce apply to [email protected]